Registering your business with Google My Business allows you to control and add to your businesses’ local search results.
68% of searchers contact a business directly from Google results instead of visiting the website first
Registering your business with Google My Business is a special interface where business owners can add information about their business that appears connected to your listing on Google maps. You can add images, product listings, hours of operation. All of those appear above your Google reviews.
Registering your business with Google My Business also assures that you are in control of your businesses information that is to be listed in local search results. They don’t automatically add you- or even do any research on the legitimacy of your business.
Registering with Google My Business
Go to Google and set up a business profile.
Step 1 – 9 below:
When you register, you will be adding a physical address where you can receive mail. Google will send a verification code in the mail to verify the physical location.
MAKE SURE YOUR EMPLOYEES KNOW TO LOOK FOR THIS POSTCARD AND NOT THROW IT AWAY!!
Now, get ready to play catch up.
If you don’t have a list, now’s the time to build one. Offer your customers a free cookie to join your email list. The more people on the list, the more reviews you can help them generate.
IMPORTANT: You can reward people for joining your email list, but if Google gets evidence that you are rewarding customers to leave reviews, they will delete every single review! Be careful!
Getting reviews can be an emotional process. Regardless of how many happy clients, most of them won’t take the time, or don’t know how to leave reviews.