Bad Yelp Reviews Hurt Small Businesses. We’ve always hated Yelp. Yes, I’m saying it. Bad Yelp reviews hurt small businesses by making it easy for people to trash-talk them online.
Who gets on Yelp? Not the happy people. The happy people pay you and move on with their lives.
Bad Yelp reviews hurt small businesses by giving unhappy people who want to drag your business through the mud a huge digital megaphone. Those are the people who get on yelp. And there’s not a damn thing you can do about it -at least that used to be the case. We’ll show you how to make the review system work for your business.
What’s another way that bad Yelp reviews hurt small businesses? They ‘rent’ review space. If you pay them (~$300 month) they will add reviews to your listing but the minute you cancel that subscription, they will remove your reviews forever.
Referrals have always been a powerful way to grow your business but now referrals show up online as a “review”. For example, say you’re a real estate agent who worked with Mary Smith with her home purchase house. You helped her find her dream house and she was thrilled with your negotiation skills. So she brags to all of her friends and family about how much money you saved her. But her recomendation might not lead to immediate phone calls. Her friends that are looking for a realtor will check out your website, read a few reviews, probably check your Facebook and Twitter profiles, and compare you to other potential real estate agents.
With a recommendation and a few minutes browsing online, her friends have formed an opinion about you as a real estate agent before ever having met you. The majority of customers will read up to seven reviews before forming an opinion of a business.
We help local businesses keep bad reviews from making it online, and convince their happy customers to write great reviews about their experiences.
1. 95% of consumers search for local businesses online.
Yelp, has 145 million visits each month. These visitors are looking for and sharing their experiences in businesses like yours. If possible customers see how your business is ranked in results, your average star rating, the number of reviews and might even read the first five reviews, before ever having met you or stepped foot in your place of business.
What they learn about your business should matter to you because it matters to everyone else. If your Yelp reviews are not top-notch, possible customers will skip over your local business.
2. 84% of consumers trust bad Yelp reviews as much as a personal comment from a friend
When someone wants a pizza they aren’t going to ask on Facebook. They’re going to go to their usual place or search online. Consumers who are searching for solutions to real-word problems want quick and relevant answers.
When customers read bad reviews, your Yelp reviews will hurt your business because possible customers won’t trust that they will get good service or a quality product from your business.
3.Yelp reviews are more likely to be bad reviews than good ones.
Writing a bad Yelp review is an easy way to release frustration. If your reviews are overwhelming negative, that will reflect badly on your business. Most customers who are unhappy don’t feel like they’ve been heard- that’s why they complain online. If you can address their grievances in person, it’s going to be less likely that they’re leave you a bad review.
It’s really important to reach out to happy customers and ask them to leave online reviews too.
4. You Can’t Get a Negative Review Removed on Yelp OR Google
Negative reviews can impact your business. When a reviewer says something negative about your business, it’s likely that the possible customer is going to spiral into reading even more reviews.
I had a client whose competitor got all of their employees to write bad reviews for my client’s business. Even though they weren’t customers, my client could not get the reviews removed. The only thing that can be verified is that the reviewer isn’t a spammer (aka has a valid email account). Nowadays, you can have a review removed for violating community standards- but you can’t have it removed because it’s insulting or untrue.
5. 73% of consumers say old reviews aren’t relevant unless they’re negative
Having new reviews is really important. But oddly enough, bad reviews still hold sway even though they are old.
It’s important to know how online search engines work if you are going to be the result of ANY possible customers search. Yes, we’ve had the spammy “There’s a problem with your Google listing” robo-calls too. The truth is that it’s an incredibly powerful tool to reach people locally who want what you are offering. And they want it right now.
In fact more than 50% of Google searches are “no-click searches”. This means a person gets a result and goes directly to purchase that product or service- without even looking at a website.
So managing what shows up in that local search is more important than ever. People want to know that your business is reliable and trustworthy, and that you are still IN business. Yelp (and other review sites) hurt small businesses because they highlight the customers that have had a bad experience when they are almost always the squeaky wheel.
Have you claimed your Google listing yet? It’s not hard but will require getting a verification code by mail. So make sure it’s set.